There are really two answers to this question. First of all if you are starting a new business, and have yet to register your domain, then yes, register a domain that has your keywords in it. It is best to use hyphenated keywords. The reason for this is if people like to your site naturally, chances are they are going to link to your domain. If you have your keywords in your domain, this will help with your links that you do not receive anchor text.
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
Google gives no preference to sites with the keywords in their domain. What I mean is, just because you have the keywords in your domain, does not make Google or any other search engine think your site is more relevant. That's where content and links serve a purpose. Just because you don't have the keywords in your domain does not mean you can't rank well for keywords. It only means that when people naturally link to you, they may not have the anchor text you want. The link is still valuable.
We can prove this with my site http://www.article-submission-express.com. So far all the links that I have obtained to my website contain the key words article submissions. I rank on page 11 with the phrase article submissions, however article submission which is in my domain is not one of my ranking keywords at this point in time. My focus is to do one keyword at a time, even though most of the gurus recommend several keywords at a time. I follow the human principle, that we can only succeed if we focus on one thing at a time. I feel that concentrating my focus on one keyword at a time will allow me to eventually achieve all rankings that I want for each keyword.
To conclude, do not go out and register a domain name if your current one does not have the keywords in it. If you were to do this and copy the old site to the new site, Google may punish them both for having duplicate content. Yes that is correct Google does search for duplicate content, that is why my article submission methods are so effective. Keep the domain you already registered and go out and build links to your sites with the keywords in the anchor text. Do it with article submission, this is the easiest way to get relevant one way links. It's nearly all I do anymore, and I have a lot of sites. These links only help you, you control the anchor text, and it is easy to get a ton of links! - 15359
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
Google gives no preference to sites with the keywords in their domain. What I mean is, just because you have the keywords in your domain, does not make Google or any other search engine think your site is more relevant. That's where content and links serve a purpose. Just because you don't have the keywords in your domain does not mean you can't rank well for keywords. It only means that when people naturally link to you, they may not have the anchor text you want. The link is still valuable.
We can prove this with my site http://www.article-submission-express.com. So far all the links that I have obtained to my website contain the key words article submissions. I rank on page 11 with the phrase article submissions, however article submission which is in my domain is not one of my ranking keywords at this point in time. My focus is to do one keyword at a time, even though most of the gurus recommend several keywords at a time. I follow the human principle, that we can only succeed if we focus on one thing at a time. I feel that concentrating my focus on one keyword at a time will allow me to eventually achieve all rankings that I want for each keyword.
To conclude, do not go out and register a domain name if your current one does not have the keywords in it. If you were to do this and copy the old site to the new site, Google may punish them both for having duplicate content. Yes that is correct Google does search for duplicate content, that is why my article submission methods are so effective. Keep the domain you already registered and go out and build links to your sites with the keywords in the anchor text. Do it with article submission, this is the easiest way to get relevant one way links. It's nearly all I do anymore, and I have a lot of sites. These links only help you, you control the anchor text, and it is easy to get a ton of links! - 15359
About the Author:
Brent Sweet is an expert on SEO. Brent has recently started various sites to test methods recommended in training by the SEO "gurus." Brent has separated out the several functions to find out what methods work the best. If you would like to being promoting your site like his sites simply visit his site for Article Submission. You can also follow his actions at hisSEO Blog
