Besides the free media way of getting traffic to your website, there is another very powerful way to get traffic and sales. That is through Pay Per Click (PPC). There are a few places you can conduct your PPC campaign with. We however choose to do with the biggest search engine- Google. This article will share with you 5 tips of advertising with Google.
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To achieve better results, you can refer to our tips for PPC advertising.
Select Your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Use traffic statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your Calculations
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Results
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 15359
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
This calculation is based on the assumption that your website manages to convert and each day you maximize the clicks you can get.
To achieve better results, you can refer to our tips for PPC advertising.
Select Your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Write your PPC ad
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
You should try to keep your advertisement short and sweet. Give readers the benefits they will receive if they click on your advertisement. Use action words that will make readers want to click.
Plan your PPC campaign
For every marketing campaign you need to come out with a strategy before implementation so that you can use it as a reference to find out if the campaign met your desired outcome.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Take note of your advertising costs and your returns from the Google advertising to determine if the Google advertisement have been effective for you. Analyze the results to improve on your advertising campaign.
Bid Within Your Budget
PPC is a paid advertising method, you need to set your limits for the advertising, and manage your costs. Keep your costs to a minimum while increasing the effectiveness of your advertisements to achieve your goal.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Use traffic statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your Calculations
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Monitor Results
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 15359
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
