Debaufre watches, a U.S.-based family owned Swiss watch company, forms a partnership with the original owner and editor of Hr:Watches Magazine, Joe Urich. The partnership, which begins in Jan of 2009, enriches the Debaufre team by bringing Urich's expertise and insight to the business model of Debaufre, thereby creating a deeper personal connection with watch enthusiasts. "Urich adds a tremendous value to Debaufre because of his history of publishing an uncensored opinion about the watch industry in Hr:Watches Magazine, this in turn created a connection with watch enthusiasts due to his honesty. Thanks to the help and support of our customers, Debaufre has grown to a much larger company faster than we expected. We believe the partnership with Urich will boost our reach even further and improve customer satisfaction by bringing a celebrated and recognized voice to the team." says Alldaron, VP of Debaufre, as he sips on a Vodka Martini.
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
Now 2009, Debaufre has proven its place and maintained a strong foothold in the watch industry as the major brand catering to a new generation, and mentality, of consumers by selling online directly to its customers, thereby eliminating delay and decreasing expenses to the watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct.
All of this attention and criticism only proves that Debaufre's approach, the new concept of online branding and direct sales, works and is a sure sign of the future of the watch industry. Urich believes in the progressiveness of Debaufre watches and joined to contribute uncensored insight and expertise about the watch industry as someone who lives on the inside. "I like the approach and brashness of these guys, really taking a personal interest in the people they do business with." says Urich.
Read the blog by Urich, be inspired by his outlook and excited by his future visions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 15359
In the mid 1990's, Joe Urich launched Hr:Watches Magazine to an eagerly awaiting audience, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Urich definitely shook things up, pulling no punches and sharing with his readers his personal thoughts on the benefits and shortcomings of the watch industry and the companies therein.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
Now 2009, Debaufre has proven its place and maintained a strong foothold in the watch industry as the major brand catering to a new generation, and mentality, of consumers by selling online directly to its customers, thereby eliminating delay and decreasing expenses to the watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct.
All of this attention and criticism only proves that Debaufre's approach, the new concept of online branding and direct sales, works and is a sure sign of the future of the watch industry. Urich believes in the progressiveness of Debaufre watches and joined to contribute uncensored insight and expertise about the watch industry as someone who lives on the inside. "I like the approach and brashness of these guys, really taking a personal interest in the people they do business with." says Urich.
Read the blog by Urich, be inspired by his outlook and excited by his future visions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 15359
