Monday, December 1, 2008

White Hat Video Marketing

By Scott S.

This is a guide I thought I would write after thinking a little while about all of the blackhat video marketing techniques that are out there. If you haven't already heard of these methods, then for a short explanation: You download videos, watermark them with the url of your site, re-upload them to youtube and other video sites. None of that is realy too blackhat though, and this method isn't very black hat either. In fact, this method is totally whitehat, until the end when you'll have the opportunity to choose between blackhat and whitehat traffic. This isn't a new method, this is just an under saturated area for marketers to use right now.

1. Write a how-to article and post it on your blog. (You could just make a video from scratch and put that on your blog but that's not very smart)

I would suggest something like; how to fix your wii, how to spay your cat, how to cheat on a test, or etc...

Then of course you'll want to monetize your blog and blog posts with affiliate links and adsense to maximize your profits. The more traffic your video gets, the more clicks to your website, more profit ($$$) you make in a factual theory sort of sense.

2. Video tape yourself, or your computer as you complete the task you wrote about in For this article, I would basically just read off of this page into my microphone, and have me scrolling up and down the page frantically as if to make the video interesting. Or to make things interesting I could go to Azoogle Ads, or some other affiliate network and show you the sign up process.

Popular softwares to use would be hypercam, camtasia, camstudio, or maybe fraps.

3. Open your video in some sort of video editing software once you're done. I prefer to just use windows movie maker since the editing process is very simple.

4. First of all, now you have the option to narrate your entire video. Basically what I would do is read the blog post outloud, minus the parts where you might ask people to click the link, or sign up here, since they can't click really click on the video. If you wanted though, you could add annotations or links in the description for things you want them to sign up for.

5. Add a watermark to your video, with the url of your website. This way, if it's shared on other websites then there will always be the url of your website for everyone to see. When you upload your videos to youtube, you can include direct links to your website/blog post telling people that they could read more about it.

6. Now is the crossroads between white and black hat. You could just let your videos sit there.. or do something worthwhile (I have no idea). Or you could go the black hat rout and just use software like Tube Automator to inrease the traffic to your videos.

This is an easy way to get lot's of visitors to your site or affiliate landing page with just a little bit of work. If you keep at it you could be getting thousands of visitors to your site each day without any problems. - 15359

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