Wednesday, December 3, 2008

Value Your Knowledge: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Would you like to have a business that makes a five figure income every MONTH? Most people are happy to make five figures in a year from their home business. Gaj Subudhi of superstarsmarketing.com built his information marketing business up to five figures starting with nothing. His strategy was simple. He bought courses, started using the knowledge, then he taught others what he learned from his experiences.

Gaj was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. The full series of interviews involving the top information marketers is called "Future Of Information Marketing".

Gaj had been a software architect for a large company until he started his online business. Until that point he had no background in marketing or business.

Gaj started buying course after course like we all do. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". Since he was learning a lot from the courses, he saw a lot of "opportunity" but unfortunately he wasn't part of it until he started to apply what he was learning.

There were a lot of gaps between what the courses said and what happened in real life. When he started explaining these things to people he became a man-in-demand. Gaj says to "use and apply information to create value in the world". He found that the knowledge he gained from applying what he learned had value for others.

There is a lot of information on the in the world. In an effort to keep up, people buy course after course but the problem is that they don't apply what they learn. They get stuck at a certain point so they quit. Gaj says the big money is in "helping people consume in the right way". This is even more important than learning a lot of different things.

There is a lot of information that a person can get very easily. Many courses and traininig programs that used to be sold for a lot of money can now be downloaded for free off the Internet. Acquiring more information just leads to "analysis paralysis". More information doesn't allow you to "have your own value or your own voice", says Gaj.

Gaj says that people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.

Gaj says that people don't give enough value to what they know. There will always be more and more things to learn. The amount of information out there is growing at an unlimited pace. There is a interesting video illustrating this point on YouTube: http://www.youtube.com/watch?v=jpEnFwiqdx8

If you've watched the video you can see that the best thing you can do to help people is to somehow reduce the amount of information they have to consume to get the job done. You can do this by sharing your experience. Show them what works. At some point you just have to know that people will find your experience-based knowledge useful. "Taking action is critical", says Gaj. Despite the fact that there is a lot of information out there, very little is based on experience. That's what people need. - 15359

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