Wednesday, December 10, 2008

Smart Methods To Source Job Candidates In A Down Market

By Cade Krueger

When the economy is as difficult as it has been you have to think outside the box and look for effective ways to recruit the right talent when most people are pulling back and looking to save. One of the best things you can do is start an online campaign to gather more recruiting traffic.

One of the first things you have to do is build a CRM pipeline. It becomes so important to aggressively gather names through many different online methods such as networking on social media sites, using LinkedIn, ZoomInfo, Search Engines, and other methods that can net more names.

Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.

Look for ways to reduce your advertising budget by at least half and look to invest into a small site that can funnel traffic to that is tailored around the most niched position that you are commonly looking for. Think of what that person is looking for and provide them with information on jobs, job interview, and a community with like minded people that they can bounce ideas off of.

Put in information that they will truly find valuable as if you were searching for a job and desperate to feed your family. It might not be that bad, but people are nervous and you have to be a voice of reason during challenging times.

It becomes important to mold your small site with talented SEO and SEM techniques that work. The more you use these methods, the better of you will be short term and long term. As you learn to use both methods you become well versed in creating success.

What makes this great is not only are you learning a skill that allows for you to be independent, but on top of that you get to find new relationships and create a better you. You can truly brand yourself more than just an annoying recruiter that contacts people over and over again.

Start using online techniques now because it will make all the difference with your websites and it will help you to create a fortune down the road. Strong branding is key during a down economy. - 15359

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