In her very first year in online marketing, Carrie Wilkerson developed an audience of over 55,000 subscribers, viewers and listeners by being genuine and personal.
Carrie was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. Rob interviewed the top information marketers in a series called "Future Of Information Marketing".
Carrie is a work at home mom raising four children. She had been running four businesses from home for over ten years before she got into the information marketing business online.
Very few people are able to reach the success levels that Carrie has been able to achieve in such a short period of time. This is especially true of someone working part-time in her very first venture online. According to Carrie there are people at the top who are making millions and people at the bottom who are not making much at all. She says the middle ground is where the big opportunity is. This is where the competition is heating up and people will need to set themselves apart by building relationships.
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
While teaching high school, Carrie found that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." Carrie says its important that we connect with each person's learning style. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If you only send out emails you are only getting readers. If you are only sending out audios,you are only getting the listeners. Carries has developed a set of 50 training videos that people can buy from her. She says that after people finish watching the videos they have a real sense of who she is. "It's a rapport builder".
When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
That's your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly. - 15359
Carrie was interviewed by Rob Toth as part of Dan Kennedy's Info Riches course. Rob interviewed the top information marketers in a series called "Future Of Information Marketing".
Carrie is a work at home mom raising four children. She had been running four businesses from home for over ten years before she got into the information marketing business online.
Very few people are able to reach the success levels that Carrie has been able to achieve in such a short period of time. This is especially true of someone working part-time in her very first venture online. According to Carrie there are people at the top who are making millions and people at the bottom who are not making much at all. She says the middle ground is where the big opportunity is. This is where the competition is heating up and people will need to set themselves apart by building relationships.
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
While teaching high school, Carrie found that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." Carrie says its important that we connect with each person's learning style. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If you only send out emails you are only getting readers. If you are only sending out audios,you are only getting the listeners. Carries has developed a set of 50 training videos that people can buy from her. She says that after people finish watching the videos they have a real sense of who she is. "It's a rapport builder".
When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
That's your goal as a marketer. You want to have a mutually trusting relationship with your customers. If you can achieve that, your customers will stay with you despite any attempts by your competititon to lure them away. You will have a successful business ongoingly. - 15359
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