Friday, December 19, 2008

How to Budget Recruitment With An Employee Referral Program

By Cade Krueger

If you are smart you are using Employee Referral Programs to help find job candidates in a difficult market. You have to keep hiring to find talented people and moving ahead of your competition for when the market turns around.

Word-of-mouth marketing is important to sell a product and the same thing goes recruiting solid job candidates. People will trust their peers and go to a company because of the excitement of working with talented peers they associate with.

A challenging economy requires intelligent budgeting and ERPs give you a chance to find ideal candidates without spending a fortune on head hunters and external recruiting solutions. You have to be balanced with online advertising and other intelligent avenues of recruiting, but an effective ERP needs to be huge.

As a company working together to find candidates you will always find more solid candidates at an exponential rate, compared to just a recruiting department working hard. The truth is that a peer in your corporation is a better resource on a potential job, than a biased recruiter.

You need to use your time wisely with ERP and make sure that your employees are using their time effectively. If you overuse them then you are going to take away from their work. Also it could cause frustration and backfire on your employees and candidates.

It is important to use web 2.0, social media, and other forms of interactive online media like IM chatting or RSS feeds to connect to your candidates. This can be huge for job candidates because they get to put a trusted face now to a large corporation.

It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.

EnticeLabs has a great product called TalentSeekr that allows for you to brand your company, work culture, exciting projects, and job benefits. They also do an amazing job of leveraging sites by using SEM with many publishers they have relationships with all over the web. - 15359

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