Friday, November 28, 2008

The perfect business printing and communications company is there

By Frank Nathe

There's a way to sort through the many here-today-gone-tomorrow business-printing companies and come up with the one that truly is the best, state-of-the-art business printer.

With so many digital-printing companies vying for your business-printing needs - and each company touting itself as "the best" and "state-of-the art" - is it possible to find the business-printing provider that really is the best? The company that is truly the next generation of business printing?

Yes. You can find a printing company that will meet your needs when other companies can't. Whether it be offset or digital printing, posters, banners, convention printing, tradeshow printing, high-volume copying, design, binding, or whatever your specific needs are, you can find what you're looking for.

First is finding an established company. Because the Internet has made starting a business as easy as registering a domain name, it's difficult to tell which companies are solid, and which are flashes in the pan. Choosing a business that's been around a while will eliminate dealing with here-today-gone-tomorrow businesses.

Then, find a company that can offer a variety of options for its printing and communication, so you can make sure they have the technology to fit your job, instead of making your job fit into their technology. Look for a printer that offers offset and digital printing - and because today's digital communication takes on more forms than just printing, make sure you select a company with experience and expertise in all of the digital-communication areas.

Equally important is making sure that regardless of the technology used, the company's mission is all about you, the customer, so that your job is done your way and you are treated as a partner. That includes finding a company that offers various levels of service, so there's something for everyone. Some customers prefer to use automated sales options, with instant price quotes and online file uploading, so transactions can be done with a few clicks of the computer mouse 24/7. Other customers are more comfortable with personalized full-service and custom quoting. This is an option for customers who prefer dealing with a human being and being led through the printing-order process step-by-step.

Similarly, it's important to find a company that understands that being a full-service communication provider isn't just about printing anymore. Find a company that looks for ways to grow, and offers many services, like variable data printing (personalized printing), video production, OCR scanning and archiving of documents or fine arts, DVD replication or wide format poster printing and banner printing, and more.

Of course, it's important and responsible to opt for a printing and communications company that's "green." The paper industry is the largest user of water and the fourth largest user of electricity in the world, according to the Institute of Sustainable Communications. So go with a company that takes steps that can benefit the planet and energy consumption - like using environmentally responsible eco-friendly inks, recycled papers and electronic document delivery whenever possible.

NextGeneration Printing, Copying & Digital Communication is the leading fast-turnaround offset and digital print provider. When it selected the name NextGeneration, it knew the company would always have to be on the cutting edge of the printing and communication industries. NextGeneration has been chosen to produce critical and time-sensitive printed materials by companies in England, Germany, France, South Korea, Australia, Mexico, Russia, Ireland, Barbados and many more. - 15359

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