Voice acting has become more and more important in modern marketing campaigns, and there's no indication that this trend will change anytime soon. Voice overs are a great, effective way to make a human connection with your target while extolling the virtues or your product or service.
If you're considering adding a voice over element to your business's marketing plan, here are some of the key industry terms, definitions, and terminology you'll come across:
Audition Tapes: Prospective voice actors and actresses will submit their audition tapes as they apply for the job. In addition to allowing you to judge the abilities of each actor, these tapes also can be kept on hand to help you keep track of the numerous applicants you will be interviewing.
Demo Tapes: Demo tapes are also part of the interview and audition process, and can be recorded in your own studio, or completed by the voice over talent. These tapes will be a recording of the sample scripts you provide as part of the interview.
Recording Studio: To complete any voice work, you will need a studio in which it can be recorded. While you always have the option of renting a studio for a project, you should always ask voice talent if they have the equipment to record at home, as this will save you the cost of studio time.
ISDN Voiceover: Professional voice over talent will record most of their work in a home studio that makes use of ISDN technology. These recordings are sharper and more fine-tuned than the average recording studio.
Commercial Voice Overs: These are primarily targeting customers with a direct sales approach, and will push a product or service as part of the script. Commercial voice overs are powerful marketing tools that can deliver a message with high impact.
Narrative Voice Overs: These often accompany a film, video, or story and are scripted to entertain and inform, rather than sell. However, you may require a narrative voice for a portion of a commercial or sales segment.
Impressions: A voice actor or actress who can impersonate a famous voice can add an extra layer of humor to your ad campaign, and advertisements including impressions never fail to capture the attention of an audience. This is an easy way to make your product or service stand out from the pack.
Performers' Unions: Voice actors and actresses are often part of these professional organizations, which assist them in developing their craft and negotiate market rates. The Screen Artists Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) are the unions you will most frequently encounter in working with voice talent.
Actors: The voice industry is full of actors and actresses with a knack for drama, who entered the field because of its unique nature and potential profitability. The voices provided by professional talent can help give your marketing a human flavor.
Familiarity with these key concepts and the associated terminology will help you immensely in your dealing with professionals in the voice over business. If you approach interviewing talent from an organized, educated perspective, you are sure to find a voice over professional who will boost the appeal of your advertising campaign. - 15359
If you're considering adding a voice over element to your business's marketing plan, here are some of the key industry terms, definitions, and terminology you'll come across:
Audition Tapes: Prospective voice actors and actresses will submit their audition tapes as they apply for the job. In addition to allowing you to judge the abilities of each actor, these tapes also can be kept on hand to help you keep track of the numerous applicants you will be interviewing.
Demo Tapes: Demo tapes are also part of the interview and audition process, and can be recorded in your own studio, or completed by the voice over talent. These tapes will be a recording of the sample scripts you provide as part of the interview.
Recording Studio: To complete any voice work, you will need a studio in which it can be recorded. While you always have the option of renting a studio for a project, you should always ask voice talent if they have the equipment to record at home, as this will save you the cost of studio time.
ISDN Voiceover: Professional voice over talent will record most of their work in a home studio that makes use of ISDN technology. These recordings are sharper and more fine-tuned than the average recording studio.
Commercial Voice Overs: These are primarily targeting customers with a direct sales approach, and will push a product or service as part of the script. Commercial voice overs are powerful marketing tools that can deliver a message with high impact.
Narrative Voice Overs: These often accompany a film, video, or story and are scripted to entertain and inform, rather than sell. However, you may require a narrative voice for a portion of a commercial or sales segment.
Impressions: A voice actor or actress who can impersonate a famous voice can add an extra layer of humor to your ad campaign, and advertisements including impressions never fail to capture the attention of an audience. This is an easy way to make your product or service stand out from the pack.
Performers' Unions: Voice actors and actresses are often part of these professional organizations, which assist them in developing their craft and negotiate market rates. The Screen Artists Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) are the unions you will most frequently encounter in working with voice talent.
Actors: The voice industry is full of actors and actresses with a knack for drama, who entered the field because of its unique nature and potential profitability. The voices provided by professional talent can help give your marketing a human flavor.
Familiarity with these key concepts and the associated terminology will help you immensely in your dealing with professionals in the voice over business. If you approach interviewing talent from an organized, educated perspective, you are sure to find a voice over professional who will boost the appeal of your advertising campaign. - 15359
About the Author:
About the Author: Terry Daniel is a Professional Voice Over Actor from Minneapolis, MN and Has Been Providing the Voice Talent for Dozens of Companies and Agencies Since 1991.
