For people looking to promote a product, service or site on the internet, one of the simplest and least expensive ways to market is through article marketing. As the name suggests, article marketing involves writing an article that promotes whatever it is that you are trying to sell or generate an interest. Unlike other marketing methods, articles require little more outside of the writing and research time.
The phrase "BUM Marketing" is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing -- he or she is "bumming" marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Typically, with article marketing, there are two options for reaching a broad audience. The first involves the marketer publishing the article on as many internet sites as possible. Internet magazines (like this one), blogs, databases, and other free advertising sites would be a great place to start. However, the second option would be to enlist the assistance of an article-posting program like the one listed in the resource box at the end of this article. These programs generally do all of the back-end posting for you, but more importantly, they will publish your article on hundreds of different sites.
The problems with mass submissions, however, are numerous. Since most folks involved with article marketing aim to have their articles indexed by the major search engines like Google, Yahoo!, MSN, and so on, they run the risk of being ignored altogether. The reason for this is that many of the search engine algorithms match up the articles to make sure they are not the article marketing equivalent of internet SPAM.
To avoid this, most submitter programs tackle this problem by switching up paragraphs or substituting words. The best programs like the noted below will actually have the author re-write part or all of the article. Understandably, it is much easier to rewrite an article than to write three completely different articles. When you consider that a typical article will have roughly six paragraphs, these three versions result in 729 unique articles, meaning your article will have to reach the 730th version before any duplication is ever picked up by the search engines. With seven paragraphs, there will be 2,187 unique versions. However, the message itself remains the same, so reader of version 1 will walk away with the same message as a reader of version 576.
If you are looking to increase your exposure through article marketing, look into an article submitter program. Keep in mind that some will cost as much as $200 or more per month, but that the price does not have a linear relationship with quality. The program quoted here runs a lot less on a monthly basis and consistently reaches more than 1,000 directories while maintaining the integrity of the article. - 15359
The phrase "BUM Marketing" is synonymous for article marketing, but adds a truth to the otherwise vague technique. The term accurately describes exactly what the marketing is doing -- he or she is "bumming" marketing exposure through article writing. Since there is no physical outlay of cash to the process, it makes sense for it to have taken on such a term. But what happens once the article has been written? How can marketers cast a net wide enough to reach as broad an audience as possible?
Typically, with article marketing, there are two options for reaching a broad audience. The first involves the marketer publishing the article on as many internet sites as possible. Internet magazines (like this one), blogs, databases, and other free advertising sites would be a great place to start. However, the second option would be to enlist the assistance of an article-posting program like the one listed in the resource box at the end of this article. These programs generally do all of the back-end posting for you, but more importantly, they will publish your article on hundreds of different sites.
The problems with mass submissions, however, are numerous. Since most folks involved with article marketing aim to have their articles indexed by the major search engines like Google, Yahoo!, MSN, and so on, they run the risk of being ignored altogether. The reason for this is that many of the search engine algorithms match up the articles to make sure they are not the article marketing equivalent of internet SPAM.
To avoid this, most submitter programs tackle this problem by switching up paragraphs or substituting words. The best programs like the noted below will actually have the author re-write part or all of the article. Understandably, it is much easier to rewrite an article than to write three completely different articles. When you consider that a typical article will have roughly six paragraphs, these three versions result in 729 unique articles, meaning your article will have to reach the 730th version before any duplication is ever picked up by the search engines. With seven paragraphs, there will be 2,187 unique versions. However, the message itself remains the same, so reader of version 1 will walk away with the same message as a reader of version 576.
If you are looking to increase your exposure through article marketing, look into an article submitter program. Keep in mind that some will cost as much as $200 or more per month, but that the price does not have a linear relationship with quality. The program quoted here runs a lot less on a monthly basis and consistently reaches more than 1,000 directories while maintaining the integrity of the article. - 15359
