Many marketers overlook the art of pre-selling before they ask for the business. This small step is critically important in making sure the person has a need for what you want before you make an offer.
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Building up anticipation is an important aspect of pre-selling as well. Let's say a friend you told you he bought a product that increased his web traffic by 200% but didn't reveal the name. You'd be salivating waiting for him to reveal the goods, right? That's the power of anticipation.
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can also pre-sell by including a snippet or two from your e-book and mentioning some of the benefits and solutions. This will also position you as an expert as well.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 15359
Selling yourself before you even get to the product is one aspect of pre-selling. When people feel good about you they are naturally more inclined to do business with you.
Building up anticipation is an important aspect of pre-selling as well. Let's say a friend you told you he bought a product that increased his web traffic by 200% but didn't reveal the name. You'd be salivating waiting for him to reveal the goods, right? That's the power of anticipation.
That's why giving a strong benefit statement is so important. This will instantly get your prospects attention and having them eating out of the palm of your hand as they wait for the next step, the solution to their problem.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can also pre-sell by including a snippet or two from your e-book and mentioning some of the benefits and solutions. This will also position you as an expert as well.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 15359
About the Author:
Watch a Craigslist guru drive loads of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
