Monday, November 17, 2008

The Event Organizers Guide To Planning Events

By David Earl Lake

Event management is the business skill of planning, co-ordinating and producing a gathering of people for a joint purpose at a specified time, on a specified date at a specified location. Event management takes all of the requirements of the key event stakeholders into account when planning the marketing, event logistics and creating the event content.

For some people, events are held for business reasons, to advise clients of new products, to train staff or to win new business. This might be in the shape of a conference, a seminar, a training day or an exhibition stand. Business events can often be formal sessions, with presenters offering their ideas and experiences and then taking ideas and questions from an audience, although networking and social time are also an important aspect.

Some events are purely for social or entertainment purposes. There are a huge number of concerts and festivals, catering for all musical tastes, as well as consumer shows and exhibitions, art installations and sporting events. Specialist shows might target particular groups, such as those with families, retired people, or those with a particular interest.

The planning of events takes in many stages, from the initial event concept to the requirements of all the stakeholders. Event managers will liaise with and brief the event venue, deal with technical contractors and ensure that all of the catering is booked. Event managers will also look after accommodation for speakers, delegates and partners and ensure that all of their requirements are met.

Conference organisers will use many of the same skills as managers looking after outdoor events, but both disciplines will require their own specialist knowledge. Conference planners will be experts in detailed logistics and will have excellent venue knowledge. They'll most often be found wearing a suit, standing at the back of a conference hall or behind a registration desk. Outdoor event managers need to know about fencing and marquees, as well as temporary power supplies and dealing with large numbers of people.

Planning any event will require some knowledge of safety. Events will often require that your team work at height, build temporary structures or use temporary power installations. Being able to write risk assessments and having some form of event health and safety training will help you to organise events that are safe for those people who are in attendance.

Most event managers use technology to help them manage their events. Whether this be as simple as using email to communicate with delegates, or a mobile phone to catch up with suppliers, everything that technology can do to make planning easier should be undertaken. Many companies use proprietary event management software to manage delegate requirements and other aspects, and some use online registration systems to collect delegate details.

You shouldn't be afraid to use an event manager to help with your events. Event management companies in the UK and beyond service the event requirements of businesses and charities of many sizes, often saving them many thousands of pounds by working efficiently for their event project.

Event management skills often include the ability to multi-task, manage a budget, work with a client and understand and interpret their ideas and requirements. A good understanding of event technology is also important, and specialist skills such as health and safety or production won't hurt. - 15359

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