Search Engine Optimization (or SEO for short) is a method of making a website easier to find via search engines. A lot of this has to do with the way that the content of a website is written. When properly optimized, a website, article or blog can be found easily by a web user searching for relevant words or phrases - without having to look through the literally millions of websites in the net for what they are trying to find.
This is only the most rudimentary explanation of search engine optimization; so what does this mean to you as a writer? This explanation should have given you an inkling of the importance of using the same words and phrases which people enter into search engines when they are looking for something. These search terms are known as keywords and key phrases in the search engine optimization business. BY using these search terms in your content, you make it a lot easier for people to find your content on the web. Let's suppose for a moment that you need to write an article about fly fishing - naturally, you'll want to use the phrase "fly fishing" in the article, as this is one of the most commonly searched for phrases which your target audience will be looking for.
Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times
Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of - there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.
These instructions tend to be clear and easy enough to follow, with no follow up information needed from the client. However, when your business is writing content for search engine optimization purposes, you will in occasion have a situation where you may need some clarification from a client; in these cases, you should contact them as soon as possible to ensure that there is no delay in delivery and that the article or articles will be ones which your client is pleased with.
This is only the most rudimentary explanation of search engine optimization; so what does this mean to you as a writer? This explanation should have given you an inkling of the importance of using the same words and phrases which people enter into search engines when they are looking for something. These search terms are known as keywords and key phrases in the search engine optimization business. BY using these search terms in your content, you make it a lot easier for people to find your content on the web. Let's suppose for a moment that you need to write an article about fly fishing - naturally, you'll want to use the phrase "fly fishing" in the article, as this is one of the most commonly searched for phrases which your target audience will be looking for.
Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times
Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of - there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.
These instructions tend to be clear and easy enough to follow, with no follow up information needed from the client. However, when your business is writing content for search engine optimization purposes, you will in occasion have a situation where you may need some clarification from a client; in these cases, you should contact them as soon as possible to ensure that there is no delay in delivery and that the article or articles will be ones which your client is pleased with.
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Before you do anything on the internet, you can check out this article on search engine optimization at joe cotroneo's blog about internet based marketing
