It's easy to get bogged down in the numbers. There are a number of reasons that mass directory submissions perpetuate in the link building process, and one of them has to do with a very rational process in business - the need to focus on measurable, consistent metrics to gauge progress. Which sounds better to a manager or a client: 50 minor directory submissions or three sustainable, quality links?
By giving your client the 50 minor submissions, you might be making them happy in the present, but this is not the way to responsibly gain results. The problem with this scenario is that relying on the number of links to the point of forgetting the whole reason of gaining links in the first place.
Free directories vary, with some having instant approval, some 3-6 months and some (evidently) never. Some directories will approve your listing, only for the directory to disappear several months later. Use good judgment when selecting free directories, and submit in a limited capacity to those that have proven in the past to accept links on a fairly timely basis. Make sure they have staying power - does the link still show up for other sites you registered there?
Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.
Work on links with blogs in your industry, which sometimes have a multiplying effect. Resist getting bogged down in the numbers, find a new approach to increase effectiveness, and your clients will thank you. - 15359
By giving your client the 50 minor submissions, you might be making them happy in the present, but this is not the way to responsibly gain results. The problem with this scenario is that relying on the number of links to the point of forgetting the whole reason of gaining links in the first place.
Free directories vary, with some having instant approval, some 3-6 months and some (evidently) never. Some directories will approve your listing, only for the directory to disappear several months later. Use good judgment when selecting free directories, and submit in a limited capacity to those that have proven in the past to accept links on a fairly timely basis. Make sure they have staying power - does the link still show up for other sites you registered there?
Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.
Work on links with blogs in your industry, which sometimes have a multiplying effect. Resist getting bogged down in the numbers, find a new approach to increase effectiveness, and your clients will thank you. - 15359
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