Article marketing has become a very popular tactic of website owners. It's no wonder why.
Online businesses require just two things to ensure success. The first is content...good content. An adequate number of website visitors is the second...and the more the better. There are any number of ways to advertise and promote a website, including "plugging" it on social media sites. But, all traffic is not equal, and organic search traffic is the best of all.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer...at least 3 times as likely to become a buyer.
That is why smart website owners spend significant time and money trying to earn high search engine ranking. And, since obtaining links is critical to achieving such rankings, they are all engaged in a link building campaign of one kind or another. Generally, article marketing is a part of their campaigns because few other activities can be counted on to generate as many links as quickly. In fact, a popular article can produce dozens of links almost immediately and hundreds of links within a few weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
The mistake they make all too often is that they do not write about anything else.
By writing on one topic or a very narrow range of topics, website owners limit their audience and the number of links their articles may produce. I write most often about education, the theme of my websites, so many education-related websites have published dozens of my articles, and I've reached their readers dozens of times. And, I've gotten thousands of links from my education articles, but not everybody is interested in articles about education. So, I write articles like this one on other topics to reach new audiences and earn links on additional websites.
I recently wrote an article on winning strategies for casual sports bettors. I have written about search engine optimization, teaching teens safe driving habits, helicopter parents, and dozens of other areas. My most published article was on great backyard hamburger grilling recipes. The very best tip I can give other writers is to write and submit periodic articles on at least 4-5 subjects in addition to the subject(s) of their websites. The rewards, in terms of links, are enormous. - 15359
Online businesses require just two things to ensure success. The first is content...good content. An adequate number of website visitors is the second...and the more the better. There are any number of ways to advertise and promote a website, including "plugging" it on social media sites. But, all traffic is not equal, and organic search traffic is the best of all.
To begin with, although it takes time and energy to build and optimize a site which ranks well in the search engines, the traffic your site receives from the search engines is free. If you advertise, it may cost you $5 or more to generate a visitor to your site. And, research has clearly revealed that visitors who reach you because they found your site in a Google or Yahoo search are far more likely to be buyers than those who come to you as a result of advertising. Four times as likely, in some studies.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer...at least 3 times as likely to become a buyer.
That is why smart website owners spend significant time and money trying to earn high search engine ranking. And, since obtaining links is critical to achieving such rankings, they are all engaged in a link building campaign of one kind or another. Generally, article marketing is a part of their campaigns because few other activities can be counted on to generate as many links as quickly. In fact, a popular article can produce dozens of links almost immediately and hundreds of links within a few weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
The mistake they make all too often is that they do not write about anything else.
By writing on one topic or a very narrow range of topics, website owners limit their audience and the number of links their articles may produce. I write most often about education, the theme of my websites, so many education-related websites have published dozens of my articles, and I've reached their readers dozens of times. And, I've gotten thousands of links from my education articles, but not everybody is interested in articles about education. So, I write articles like this one on other topics to reach new audiences and earn links on additional websites.
I recently wrote an article on winning strategies for casual sports bettors. I have written about search engine optimization, teaching teens safe driving habits, helicopter parents, and dozens of other areas. My most published article was on great backyard hamburger grilling recipes. The very best tip I can give other writers is to write and submit periodic articles on at least 4-5 subjects in addition to the subject(s) of their websites. The rewards, in terms of links, are enormous. - 15359
About the Author:
Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.
