There are common mistakes people make when they write web pages, ads, sales letters and brochures.
99% of businesses make this mistake and it will cost their business thousands of pounds in lost revenues.
Using a grabbing headline.
Yes really. It's that simple. You need to attract attention.
Your information needs to be read by your customer - today.
People are overloaded with information. So it's important to get your marketing material read immediately, otherwise it will get binned.
This is what your headline does.
But what should you say in your headline? Good question.
You tell your customer how they can benefit from using your product or service.
By having compelling copy written for you. Always have copy that shows your potential client or customer 'what is in it for them'. After all really aren't that interested in you - just what you can do for them.
Some people see a huge increase in sales just by using a different headline.
When you read a magazine or newspaper - do you read every story? The chances are that you read the stories whose headline interests you. If it doesn't you skip the story.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
Using A Intriguing Headline
The secret to a powerful headline is that they need to be specific to the customers that you're trying to sell to. It needs to be compelling. It needs to tell them what's in it for them. It needs to show them that you are the best person to buy it from.
You'll probably look at headlines in a totally different way.
But how do you write good headlines?
You must target the right prospect for your product or services. Then speak directly to that person. You laser in on a particular group of people you're trying to attract. Their wants, beliefs and desires. What keeps them awake 'til 4am.
So if most businesses advertise with their name right at the top - you could advertise and give your customers a BIG BOLD PROMISE.
"If you are not 100% happy with our service you don't owe us a penny."
Pay attention. If all the businesses have roughly the same sized ad - each costing a similar amount of money. Yet only one shop gives the shopper what they really want 'what's in it for them' which shop is going to do the most business?
If you can learn about using the right marketing you'll get more customers - guaranteed.
Follow these simple steps to help you get a winning headline:
*Make a list of benefits of your product.
*Why should I buy from you and not your competitor?
* Is your product/service unique in some way?
Use headlines in your marketing materials and you'll attract more customers. - 15359
99% of businesses make this mistake and it will cost their business thousands of pounds in lost revenues.
Using a grabbing headline.
Yes really. It's that simple. You need to attract attention.
Your information needs to be read by your customer - today.
People are overloaded with information. So it's important to get your marketing material read immediately, otherwise it will get binned.
This is what your headline does.
But what should you say in your headline? Good question.
You tell your customer how they can benefit from using your product or service.
By having compelling copy written for you. Always have copy that shows your potential client or customer 'what is in it for them'. After all really aren't that interested in you - just what you can do for them.
Some people see a huge increase in sales just by using a different headline.
When you read a magazine or newspaper - do you read every story? The chances are that you read the stories whose headline interests you. If it doesn't you skip the story.
The headline and opening paragraph are the initial curiosity that pulls the reader in if they feel it's not relevant to them, their interest will quickly wane.
Using A Intriguing Headline
The secret to a powerful headline is that they need to be specific to the customers that you're trying to sell to. It needs to be compelling. It needs to tell them what's in it for them. It needs to show them that you are the best person to buy it from.
You'll probably look at headlines in a totally different way.
But how do you write good headlines?
You must target the right prospect for your product or services. Then speak directly to that person. You laser in on a particular group of people you're trying to attract. Their wants, beliefs and desires. What keeps them awake 'til 4am.
So if most businesses advertise with their name right at the top - you could advertise and give your customers a BIG BOLD PROMISE.
"If you are not 100% happy with our service you don't owe us a penny."
Pay attention. If all the businesses have roughly the same sized ad - each costing a similar amount of money. Yet only one shop gives the shopper what they really want 'what's in it for them' which shop is going to do the most business?
If you can learn about using the right marketing you'll get more customers - guaranteed.
Follow these simple steps to help you get a winning headline:
*Make a list of benefits of your product.
*Why should I buy from you and not your competitor?
* Is your product/service unique in some way?
Use headlines in your marketing materials and you'll attract more customers. - 15359
About the Author:
Mark Pocock, is a marketing specialist and a direct response copywriter. Sign up to claim your free report on copywriting and marketing. Mark also has a Direct Response Blog to keep up-to-date with what is happening in the copywriting world. Or visit Mark's website to find out about the various Copywriting Services available.
